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Meet the Team

Jeff Murphy - Founder 

Grip Socks for Pilates, Yoga, Barre & Home - Grip AF - Sustainable Non Slip Socks - Jeff Murphy - Founder
Jeff is a qualified barre instructor and he is passionate about crafting products that aim to complement and optimise training performance. 
Jeff started Grip AF as he couldn't easily find a reliable sock for his reformer pilates practice that had ample and adequate grip coverage in all the right places, and also actively supported sustainability initiatives, namely textile recycling (the fashion industry is the third largest polluter globally!) Jeff would like to contribute to reducing textile waste globally by creating tailored premium products that can be recycled and given another life :)
He is known for his attention to detail and looking to strive to be the best version of himself that he can be. Proper fitness form and technique, are of great importance to him.
Jeff is certified with the International Ballet Barre Fitness Association as a barre instructor and has experience within the fitness industry.
Jeff loves learning, particularly languages and is currently learning Italian. He also loves cooking and is currently OBSESSED with slow cooking!

Percival - Transport Assistant

Grip Socks for Pilates, Yoga, Barre & Home - Grip AF - Sustainable Non Slip Socks - Percival the Pug


Percival is highly experienced within the transport industry, particularly with respect to walks.

Percival has a penchant for ensuring that all deliveries are made to parcel drop off locations for customer dispatch. He would love to ensure parcels are sent ASAP so he can make his way to the park for his morning beverage. 

Percival is also known for his attention to detail with respect to finding objects, namely balls, his speedy efficiency, and also hurrying up parcel pickers so ALL orders go out so he can get to go for a walk on his way.

He is currently interested in cheese (lactose free of course!) and trips to Bunnings.

Pierre ("Mini") - Administration Assistant

Grip Socks for Pilates, Yoga, Barre & Home - Grip AF - Sustainable Non Slip Socks - Pierre the Pug


Pierre is extremely knowledgable within within administrative services, especially productivity. 

Pierre maintains a policy of sitting on employee's laps for extended periods of time to ensure employee productivity is made at their desks. He strives to boost employee morale with kisses and a smooth operation of business practices. 

Pierre is known for his "door is always open" policy and dedication, and is never far away from the team. He is highly adept at team building, by encouraging regular snack breaks.

He is currently interested in strange hats and golden retrievers.


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